Paul Hoffman and Associates marketing campaign invests far above the basic Realtor responsibilities of listing a property. We feel privileged to represent each and every one of our properties, and know it's essential to have our listings shown in multiple mediums for maximum exposure. Proper marketing will create an increased demand that can bring more showing activity, shorter days on the market and ultimately higher sales prices. Our goal is to actually find the buyer quickly, rather than to wait for the Multiple Listing Service to do so.
With the help of our superb team, we are well organized and have systems in place for a complete and successful marketing program. Every day is critical to you once your property has been exposed to the open market. Every day is also important to us in the fact that beyond our initial new listing set up costs, every additional day becomes a carrying cost with advertising expenses. We take our listings as a partnership, and invest in properties and owners we believe in. The mutually beneficial key is to properly price listings and agree to a reasonable period of time for the paid marketing efforts to make their full impact. To help you better understand what our comprehensive marketing plan can include, we have listed below various examples of marketing mediums that have proven to be excellent tools and services.
We'd like to offer you our carefully planned marketing campaign, financial investment, time commitment, dedicated team service, expert market knowledge, 16 successful years of experience and superior professionalism. Your commitment to us is your greatly appreciated trust and cooperation and only if the property sells, your real estate commission dollars.
NEWSPAPER ADVERTISING Desert Sun Newspaper Paul Hoffman And Associates Ad (Weekly) Distributed throughout the entire Coachella Valley
Desert Sun Open House Guide Distributed throughout the Coachella Valley Advertised on-line (www.desertareamls.com; www.windermere.com; www.realtor.com; www.trulia.com; www.mydesert.com)
Desert Sun Newspaper Real Estate Section Cover When Available (Qualified Properties) Distributed throughout the entire Coachella Valley
Desert Sun Newspaper Short Film Festival (Once A Year) Free handout distributed the week of the Short Film Festival in Palm Springs
Desert Sun Business Section Ad Desert Home Center Newspaper Cover Distributed throughout the Coachella Valley Distributed throughout the Coachella Valley
MAGAZINE ADVERTISING Desert Home's Magazine Ad's (Monthly) Distributed throughout the Coachella Valley, Canada, San Francisco, Los Angeles County, Orange County & San Diego County (Golden Gate, Excelsior, Ingleside, Castro, Diamond Heights area, Novato, Fairfax, Mill Valley, Tuburon, Los Angeles, Newport Beach, Laguna Beach, San Juan Capistrano, Manhattan Beach, Redondo Beach, Marina Del Rey, Dana Point, Hollywood, West Hollywood, La Jolla, Del Mar, Venice, Point Loma, Encinitas, El Cajon, Santee, North Park, Corona Del Mar, Mission Viejo, Ladera Ranch, Chula Vista South, Temecula & Murietta)
Desert Home's Magazine Insert Distributed throughout the Coachella Valley, Canada, San Francisco, Los Angeles County, Orange County & San Diego County (Golden Gate, Excelsior, Ingleside, Castro, Diamond Heights area, Novato, Fairfax, Mill Valley, Tuburon, Los Angeles, Newport Beach, Laguna Beach, San Juan Capistrano, Manhattan Beach, Redondo Beach, Marina Del Rey, Dana Point, Hollywood, West Hollywood, La Jolla, Del Mar, Venice, Point Loma, Encinitas, El Cajon, Santee, North Park, Corona Del Mar, Mission Viejo, Ladera Ranch, Chula Vista South, Temecula & Murietta)
Windermere Homes & Lifestyles Magazine (Quarterly) Distributed to Palm Springs International Airport, Palm Springs Visitor Center, Convention & Visitors Center, Special Events, Hotel Concierge Services, Windermere Open House Galas, Mailed to Coachella Valley Residents, Coachella Valley Windermere Offices, Southern California Windermere Offices, Western United States Windermere Offices, Canadian Windermere Offices and Buyer's Worldwide
92260The Real Estate Book Distributed throughout the Coachella Valley Distributed throughout the Coachella Valley
Homes & Land Lifestyle Properties Distributed throughout the Coachella Valley Distributed throughout the Coachella Valley
Homes & Golf Estates Healthy Living Distributed throughout the Coachella Valley Distributed through Eisenhower Hospital & the Coachella Valley
TEVEVISION SPOTS Real Estate Showcase (Daily - Channel 7) Real Estate On Demand (Daily - 24 hour TV Based Digital Cable Search Engine) Frequent Media Appearance On Local News Stations Please click below to view sample Real Estate Showcase commercials
Comparative Market Analysis Postcards These targeted promotional pieces list current real estate activity and statistics on specific communities, comparisons to surrounding areas or market data for individual cities. Each postcard features 12 relevant PHA listings on the front cover for strategically planned distribution as well as PHA database.
Multi-Paged PHA Mini-Book (Yearly) Thorough description and photos of every PHA listing distributed to strategically planned communities and our extensive database
PROPERTY FLYERS Multi-Paged, Full Color, Professionally Designed Flyers Distributed to every listing for showings Placed in property sign flyer boxes when permitted
E-Mail Flyers Property Flyer Distribution (Weekly) Just Listed, Price Reductions, Open House, etc... Broker's Open's, Price Reductions, etc... E-mailed to over 4,000 targeted Buyers in and out of the Coachella Valley, 1500 copies hand delivered by Orange Coast Title to all 3,000 local valley Realtors & our Windermere Agent Referral Directory of major Coachella Valley Real Estate offices 8,000 agents throughout the Western United States & Canada
INTERNET EXPOSURE Individual Property Domain Name (Qualified Properties) i.e. www.72435Morningstar.com Our Collaboration With The Following Websites Increases Your Property Exposure:
NETWORK EXPOSURE Monthly Networking And Presentation Of Properties To 19 Fellow Elite Agents Of Desert Estates Network The Desert Estates Network is the Coachella Valley's creme de la creme of real estate professionals. We specialize in selling million dollar luxury properties. We are 19 high profile, experienced brokers and agents from the most reputable brokerages, boutique offices and the most prestigious country clubs and gated communities. Together we have represented the most discriminating buyers and sellers for over 15 years. Our members from Palm Springs to La Quinta meet regularly to compare trends, exchange information and personally inspect all the finest luxury homes for sale - even if these estates are not "officially" listed in the industry's respected Multiple Listing Service.
Brokers Preview At The Start Of Each Listing For Immediate Exposure To All Professional Real Estate Brokerages And Their Agents
PROPERTY SIGNS Well Maintained Personalized "For Sale" Property Signs Well Maintained Personalized Open House Signs
ADDITIONAL SERVICES PROVIDED Licensed Personal Customer Service Assistant Professional Escrow Coordination Paul Hoffman And Associates Sales Team Support Open Houses For The Public Are Encouraged And Arranged As Often As Possible Creative Use Of Words, Descriptive Details And Beautiful High Quality Photography For A Professional, Distinctive And Unique Marketing Edge Experienced Advice And References For Handyman/Contractor Work, Landscape Services, Interior Staging, Etc... Experienced Advice On Schools, Property Management, Vacation Rentals, Etc...
